https://www.brianawroteit.comRSS Feed for Briana Wrote ItenMon, 09 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/video/411e9de8-5d78-4dca-9ee9-f15769c9e302.mp4Mon, 09 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/video/411e9de8-5d78-4dca-9ee9-f15769c9e302.mp4https://media.journoportfolio.com/users/426892/video/d33ff630-73e3-4e5e-a1c3-29c4eb576518.mp4Mon, 09 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/video/d33ff630-73e3-4e5e-a1c3-29c4eb576518.mp4https://media.journoportfolio.com/users/426892/video/eb6481fd-0efd-4717-a95f-b9900ec53f9f.mp4Mon, 09 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/video/eb6481fd-0efd-4717-a95f-b9900ec53f9f.mp4https://media.journoportfolio.com/users/426892/images/7a9c6e0e-c085-40de-aeb5-20fd3209dde9.pngMon, 09 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/images/7a9c6e0e-c085-40de-aeb5-20fd3209dde9.pnghttps://media.journoportfolio.com/users/426892/images/1a54be3d-2548-4df4-adf6-3215b5203d24.pngMon, 09 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/images/1a54be3d-2548-4df4-adf6-3215b5203d24.pnghttps://media.journoportfolio.com/users/426892/images/701e1736-132a-467a-aadc-bebec8dbf1d9.jpgMon, 09 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/images/701e1736-132a-467a-aadc-bebec8dbf1d9.jpghttps://media.journoportfolio.com/users/426892/images/75878d05-c237-4177-bc19-c531e1f5d956.pngMon, 09 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/images/75878d05-c237-4177-bc19-c531e1f5d956.pnghttps://media.journoportfolio.com/users/426892/images/d13adb8f-2528-430b-8153-2ed7bf9d8d76.pngMon, 09 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/images/d13adb8f-2528-430b-8153-2ed7bf9d8d76.pnghttps://media.journoportfolio.com/users/426892/images/50712235-0b2b-4d84-9f94-71e4fdf61055.jpgLed copy for Roots’ new look and feel, and shifted the voice to be more human and relatable. Copy-led creative reached up to 12.4x ROAS with existing investors, and a single emotionally direct concept drove 50% of new investor acquisition.Mon, 09 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/images/50712235-0b2b-4d84-9f94-71e4fdf61055.jpghttps://media.journoportfolio.com/users/426892/video/bbe9471c-c76f-4b4b-a6f4-f79dfe531bd5.mp4Scripted, storyboarded, co-directed, and produced a series of short-form videos for Roots’ brand refresh. The version that tied “grow” directly to “investing” cut cost per conversion by 16%, and a new street-interview format matched the top performers in its first flight.Mon, 21 Sep 2026 00:00:00 +0100https://media.journoportfolio.com/users/426892/video/bbe9471c-c76f-4b4b-a6f4-f79dfe531bd5.mp4https://media.journoportfolio.com/users/426892/images/b5b5d734-221b-4265-937f-dad29612272a.pngWed, 24 Jun 2026 00:00:00 +0100https://media.journoportfolio.com/users/426892/images/b5b5d734-221b-4265-937f-dad29612272a.pnghttps://media.journoportfolio.com/users/426892/images/0d033690-c7a5-468e-8cc9-f56fd0adc005.pngCreated the campaign handle and concepted the video content.Wed, 24 Jun 2026 00:00:00 +0100https://media.journoportfolio.com/users/426892/images/0d033690-c7a5-468e-8cc9-f56fd0adc005.pnghttps://media.journoportfolio.com/users/426892/images/ac9e18cf-e65c-460f-b906-a7cf93aba3b0.pngFri, 27 Feb 2026 00:00:00 +0000https://media.journoportfolio.com/users/426892/images/ac9e18cf-e65c-460f-b906-a7cf93aba3b0.pnghttps://www.walmart.com/brand/carterschildofmine/10001342In my first two years at Carter’s, I was tasked with rebranding the company’s exclusive retail brands across major national partners.Sun, 11 Jan 2026 00:00:00 +0000https://www.walmart.com/brand/carterschildofmine/10001342https://media.journoportfolio.com/users/426892/images/efe047b5-4e04-4869-9902-cef091d7046c.pngI led the development of a consumer-facing sustainability voice and messaging framework designed to simplify without oversimplifying.Mon, 11 Aug 2025 00:00:00 +0100https://media.journoportfolio.com/users/426892/images/efe047b5-4e04-4869-9902-cef091d7046c.pnghttps://media.journoportfolio.com/users/426892/uploads/dd783a08-1ca6-412e-94f8-40bb7f946922.pdfThree of my top articles as a contributor to Fitt.CoWed, 11 Dec 2024 00:00:00 +0000https://media.journoportfolio.com/users/426892/uploads/dd783a08-1ca6-412e-94f8-40bb7f946922.pdfhttps://www.noom.com/blog/working-mama-3-tips-to-efficiently-create-a-weekly-plan/Wed, 11 Dec 2024 00:00:00 +0000https://www.noom.com/blog/working-mama-3-tips-to-efficiently-create-a-weekly-plan/https://www.amazon.com/stores/page/E84F360D-47C4-4DB2-BD6A-0A67B2DCD9D5/feed?ingress=2&visitId=ebe0f243-bd9d-4ebe-a50e-7c7311a7994e&store_ref=bl_ast_dp_brandLogo_sto&ref_=ast_blnDeveloped educational store signage for Little PlanetWed, 11 Dec 2024 00:00:00 +0000https://www.amazon.com/stores/page/E84F360D-47C4-4DB2-BD6A-0A67B2DCD9D5/feed?ingress=2&visitId=ebe0f243-bd9d-4ebe-a50e-7c7311a7994e&store_ref=bl_ast_dp_brandLogo_sto&ref_=ast_blnhttps://www.noom.com/blog/working-moms-5-ways-to-practice-patience-daily/Wed, 11 Dec 2024 00:00:00 +0000https://www.noom.com/blog/working-moms-5-ways-to-practice-patience-daily/https://media.journoportfolio.com/users/426892/images/ac9e18cf-e65c-460f-b906-a7cf93aba3b0.pngExamples of my highest performing ad and digital copyMon, 11 Nov 2024 00:00:00 +0000https://media.journoportfolio.com/users/426892/images/ac9e18cf-e65c-460f-b906-a7cf93aba3b0.png